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Using Social Media to Increase your Market Penetration

Course Code:DPZ112

Course Type:Short-course

Duration: Half Day

Date/Venue/Cost: 17 May 2012, Horsham Training Centre, £160.00
31 July 2012, Horsham Training Centre, £160.00
05 October 2012, Horsham Training Centre, £160.00

Suitable For: Those trying to market their company or organization using Social Media

Entry By: Direct Entry

Course Content:

-    LISTENING TOOLS    

-    BROADCASTING    
    POSTING ON FACEBOOK, LINKEDIN, AND TWITTER    
ENCOURAGING PARTICIPATION    
ENGAGING WITH YOUR CONTACTS    
BRANDING CONSIDERATIONS    

-    ADDING RICH CONTENT    
ADDING VIDEOS    
PHOTOGRAPHS    
POLLS    

-    GROUPS        
STARTING A GROUP ON FACEBOOK    
TWITTER AND GROUPS    
LINKEDIN GROUPS    

-    SOCIAL PLUGGINS    

-    ADVERTISING TO A TARGETED AUDIENCE    

-    EVENTS    
CREATING AN EVENT ON FACEBOOK    
FACEBOOK EVENTS – FROM YOUR BUSINESS PAGE    
CREATING AN EVENT ON LINKED-IN    
TWITTER EVENTS    
MEETUP EVENTS    

-    POLLING    
ADDING A POLL TO FACEBOOK    
ADDING A POLL TO TWITTER    
ADDING A POLL TO LINKED IN

Course Times/Timetable:

17th May 2012,
31 July 2012,
5th October 2012